Client Portfolio 

Jeannine Irons brings over twenty years of experience crafting distinctive marketing campaigns for iconic series including Killing Eve, Doctor Who, The Walking Dead, and SpongeBob SquarePants. She has led multiple brand refreshes for IFC and AMC, and developed impactful social media strategies for Nickelodeon, Syfy, and AMC. Today, through 3 of Cups Small Business Marketing, Jeannine along with her sisters Jasmine & Julienne applies her big-brand expertise to help small businesses come alive, building authentic connections, elevating visibility, and driving meaningful growth.

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Small Business Clients

  • Chanel logo with the text "Chanel PROTOCOL" beneath it.
  • A stylized logo with intersecting pink and purple lines forming an abstract shape with the words "MOOD over MOVES" in pink text below.
  • Text reading 'Mindful Movement with G' in gold font on black background
  • Logo for Rebecca O'Neil Jewelry featuring a large stylized 'RO' in gold with the business name below.

Past Marketing Campaigns

  • AMC's the Immortal Universe: SDCC Fan Activation

    AMC's the Immortal Universe: SDCC Fan Activation

    To celebrate the Anne Rice series, Interview with the Vampire, Mayfair Witches, and The Talamasca, AMC created an immersive experience at 2023's San Diego Comic-Con. Within “The Street of Immortality,” fans were invited to explore an authentic recreation of 1920s New Orleans filled with magicians, musicians, dancers, and street entertainers.On their journey, fans collected exclusive souvenirs, limited-edition premiums, and had in-world photo opportunities for further social engagement. Jeannine conjured up the campaign and led her amazing marketing team in creating what fans voted "The Best Offsite at San Diego Comic-Con 2023" and won a Silver Clio Award!

  • A collage of promotional images for Sharknado 4, featuring sharks, the movie logo, and hashtags #SHARKNADO4.

    Syfy’s Sharknado Franchise: Social & Partnership Strategy

    Jeannine led the social marketing and partnership strategy for the cultural phenomenon: The Sharknado Franchise, by developing innovative strategies and creative content. Jeannine also built partnerships with influencers, which resulted in significant earned media, industry recognition, record-breaking ratings, and a surge of social buzz. The campaign for Sharknado 3, emphasized watching Sharknado was a patriotic duty for Americans as it was premiering close to the July 4 holiday. By engaging influencers, celebrities, and talent with tailored content to leverage their audiences the campaign maximized buzz and conversation. Additionally, fans were encouraged to vote on social to influence the plot of the next installment. Sharknado 3 sparked social conversations worldwide, trending #1 in the United States and #2 globally on Twitter (X), with an estimated 2 billion impressions during its initial airing

  • A woman with wet hair and light skin submerged in a pink-lit bath, with the words 'Orphan Black Echoes' written across the bottom.

    AMC's Orphan Black Echoes x Sloomoo Institute: Custom Slime Partnership 

    SUSTAINABILITY DIRECTOAhead of the series premiere of Orphan Black: Echoes, AMC partnered with Sloomoo Institute, the world’s #1 Slime experience, to create a “YOU ARE A LIMITED EDITION” custom slime to celebrate the show’s tenets of uniqueness and freedom through sensory play. This exclusive collaboration mimicked the pink slime and shattering mirror from the show. The partnership also included supporting media and organic social, in-store displays, and a slime activation at the press screening. A percentage of proceeds was donated to Tech Kids Unlimited, a learning program that helps neurodivergent students. This idea was dreamt up and executed by Jeannine and her marketing team.

  • Five people dressed as zombies with makeup to look like decayed, undead creatures, standing on a city street with tall buildings and digital billboards in the background.

    AMC’s the Walking Dead: NYC Zombie Invasion

    For the launch of AMC’s The Walking Dead: Dead City, what better way to bring fans into the new setting than by having zombies invade New York City as pesky tourists! Through partnerships with The New Yorker, Katz’s Deli, John’s Pizzeria, Verizon, and even The Hot Dog King, the team created custom merch and had tourist-dressed zombies at each location. Talent also stopped by for photo opportunities. The campaign extended across social and paid media, creating a wealth of impressions and extended reach beyond NYC. Inspired and led by Jeannine, whose team worked closely with events, social, press, and media to create a horrifyingly fun campaign.

  • A man with dark, curly hair wearing a patterned shirt holds a film camera to his face outdoors.

    IFC’s Social Rebrand: Slightly Off Social

    The IFC Network needed a social rebrand to remain culturally relevant. To align with IFC’s tagline, “Always on, Slightly Off,” the rebrand focused on staying on trend while adding a unique twist. Jeannine led the rebranding effort, collaborating with the social agency, Glow, to position IFC as a brand with a delightfully strange and irreverent perspective on current events. By leveraging our extensive show content from Portlandia, Brockmire, Documentary Now and more, the team created custom memes, clever tweets, and relatable videos that poked fun at everyday trends and the ongoing political circus. The goal was to engage audie,nces on social platforms and make them laugh. This shift in strategy resulted in a significant increase in impressions, video views, engagements, and new followers.