Jeannine Irons

After being pushed out of the entertainment industry, I embarked on a transformative chapter of my life by discovering my love for Tarot. Inspired by the Three of Cups card, which represents community, sisterhood, and joy, I decided to collaborate on an idea with my sisters.

Hey love,

So lovely to know you. I am a creative marketing strategist and a certified Tarot reader with over twenty years of experience executing dynamic consumer campaigns for some of the most iconic brands in the industry.

I began my television career at Syfy, where my passion for marketing blossomed by working on campaigns for shows like Battlestar Galactica and Stargate Atlantis. I then transitioned from outer space to a digital marketing role at Nickelodeon, promoting kids' games for beloved characters like Dora the Explorer and SpongeBob SquarePants. I never got slimed, and I am still very disappointed about that. A few years later, I returned to Syfy to oversee the Sharknado Franchise social marketing campaigns. Sharks, Tornadoes, and Chainsaws Oh My! I retreated to safety from the sharks after having my twin girls and moved to IFC to lead the digital and social teams. I relaunched the social voice and worked on campaigns for comedies like Portlandia, Brockmire, and The Independent Spirit Awards. My latest role at AMC Networks involved leading the marketing strategy for the company's series and films. I spearheaded consumer campaigns that celebrated fandoms of The Walking Dead Universe, Killing Eve, and  Anne Rice’s Interview with the Vampire. The highlight of my career was guiding a remarkable team at AMC and supporting their strategic and emotional development. But like the Wheel of Fortune card in Tarot, life throws unexpected twists your way. 

In 2024, after being pushed out of the entertainment industry, I embarked on a transformative chapter of my life by discovering my love for Tarot. Inspired by the Three of Cups card, which represents community, sisterhood, and joy, I decided to collaborate on an idea with my sisters. We shared a vision of bringing light into the world in a meaningful and heart-centered way. With our diverse backgrounds in intuitive energy healing, marketing, and creative storytelling, we felt compelled to join forces and create something truly magical, transforming pain and hardships into sources of joy and beauty. This inspiration led us to establish 3 of Cups.