Jeannine Irons has over twenty years of experience crafting unique marketing campaigns for iconic series such as Killing Eve, Doctor Who, The Walking Dead and SpongeBob. She has worked on several brand refreshes for IFC and AMC and led social strategies for Nickelodeon, Syfy and AMC. Below are a few of her most magical campaigns.

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AMC's the Immortal Universe: SDCC Fan Activation

To celebrate the Anne Rice series, Interview with the Vampire, Mayfair Witches, and The Talamasca, AMC created an immersive experience at 2023's San Diego Comic-Con. Within “The Street of Immortality,” fans were invited to explore an authentic recreation of 1920s New Orleans filled with magicians, musicians, dancers, and street entertainers.On their journey, fans collected exclusive souvenirs, limited-edition premiums, and had in-world photo opportunities for further social engagement. Jeannine conjured up the campaign and led her amazing marketing team in creating what fans voted "The Best Offsite at San Diego Comic-Con 2023" and won a Silver Clio Award!

People dressed in vintage and themed costumes at a crowded outdoor event, with some wearing 1920s-style accessories and police uniforms, amidst shops and string lights.
A crowd of people waiting outside a bar or restaurant at night, with a sign that reads 'Little Playhouse Jax' and looks like downtown Jacksonville, Florida, with an AMC billboard advertising a new season of 'Interview with the Vampire' in the background.
People gathered around a magician performing a trick with a small table on an outdoor patio.
Black tote bag with white text 'Anne Rice's Immortal Universe' resting on a wooden surface, surrounded by promotional materials including a notebook, pamphlets, a scroll, a pouch, a red and black poster, and decorative dried plants.

A fan targeted experience that filled their cups with magic and surprise.

A fan targeted experience that filled their cups with magic and surprise.

Syfy’s Sharknado Franchise: Social & Partnership Strategy

Jeannine led the social marketing and partnership strategy for the cultural phenomenon: The Sharknado Franchise, by developing innovative strategies and creative content. Jeannine also built partnerships with influencers, which resulted in significant earned media, industry recognition, record-breaking ratings, and a surge of social buzz. The campaign for Sharknado 3, emphasized watching Sharknado was a patriotic duty for Americans as it was premiering close to the July 4 holiday. By engaging influencers, celebrities, and talent with tailored content to leverage their audiences the campaign maximized buzz and conversation. Additionally, fans were encouraged to vote on social to influence the plot of the next installment. Sharknado 3 sparked social conversations worldwide, trending #1 in the United States and #2 globally on Twitter (X), with an estimated 2 billion impressions during its initial airing

Two promotional posters with political messaging. The first poster features a stylized image of a woman in a black hoodie with blonde hair, holding a circular saw blade, and the text 'Oh Hell No!' and '#HOMEOFTHENADO' on a yellow background. The second poster has a photo of a man in a blue shirt looking serious, with a message in red and blue text saying, 'ASK NOT WHAT YOUR COUNTRY CAN DO FOR YOU, ASK WHAT YOU CAN DO FOR YOUR COUNTRY' and the name 'SHARKNADO 3' on a white background with red borders.
A cartoon shark with dreadlocks wearing a Rastafarian hat in front of a TV showing three people on the beach. The shark has a speech bubble saying, "Me was a big fan of your work on 90210!"
A promotional image for the movie Sharknado 3 featuring a woman with red hair standing on a beach, with a shark in the water. The text includes #AprilLies or #AprilDies, and mentions a trend alert for Sharknado 3 with social media comments.
Screenshots of social media posts: one with an image of a person lying on the open mouth of a large shark-shaped roller coaster, and another with a man in a red shirt talking, with text indicating he survived a roller coaster ride for 49 minutes.

A social, fan-first campaign that filled their cups with laughter.

A social, fan-first campaign that filled their cups with laughter.

Ahead of the series premiere of Orphan Black: Echoes, AMC partnered with Sloomoo Institute, the world’s #1 Slime experience, to create a “YOU ARE A LIMITED EDITION” custom slime to celebrate the show’s tenets of uniqueness and freedom through sensory play. This exclusive collaboration mimicked the pink slime and shattering mirror from the show. The partnership also included supporting media and organic social, in-store displays, and a slime activation at the press screening. A percentage of proceeds was donated to Tech Kids Unlimited, a learning program that helps neurodivergent students. This idea was dreamt up and executed by Jeannine and her marketing team.

AMC's Orphan Black Echoes x Sloomoo Institute: Custom Slime Partnership 

A woman with wet hair in a pink-lit room, staring directly at the camera. There is neon lighting and the title 'Orphan Black: Echoes' overlaid at the bottom.
Person breaking a red, glittery glass sculpture against a purple background with scattered shattered glass pieces.
Cover art for Orphan Black Echoes show, featuring a close-up of a pink, glittery object with purple and pink lighting.
A pink container labeled "ECHOES You Are a Limited Edition," filled with silver reflective flakes, surrounded by broken silver mirror shards on a purple surface.

A consumer first campaign that filled fans’ cups with joy and freedom.

A consumer first campaign that filled fans’ cups with joy and freedom.

AMC’s the Walking Dead: NYC Zombie Invasion

For the launch of AMC’s The Walking Dead: Dead City, what better way to bring fans into the new setting than by having zombies invade New York City as pesky tourists! Through partnerships with The New Yorker, Katz’s Deli, John’s Pizzeria, Verizon, and even The Hot Dog King, the team created custom merch and had tourist-dressed zombies at each location. Talent also stopped by for photo opportunities. The campaign extended across social and paid media, creating a wealth of impressions and extended reach beyond NYC. Inspired and led by Jeannine, whose team worked closely with events, social, press, and media to create a horrifyingly fun campaign.

A group of people sitting at a bar, with hanging cured sausages behind them, and a neon sign that reads 'Mail Order Send a Sal, That's' in a restaurant or deli setting.
A zombie performer with a bloody face and long gray hair, wearing a camouflage jacket, stands behind a pizza box at a pizzeria, waving and making a claw gesture at people inside the restaurant, which has warm lighting and decor visible through the window.
Hand holding a plastic cup of iced coffee with a black straw, featuring a paper sleeve with cartoon illustrations and the caption "Room for flesh, miss?" The background shows a woman with long dark hair, dressed in light-colored clothing, standing outdoors near a blue machine, with blurred buildings in the distance.
Group of five people dressed as zombies with blood and makeup, standing on a city street with tall buildings and billboards in the background.

A NYC tourism experience that filled fans cups with celebration and play.

A NYC tourism experience that filled fans cups with celebration and play.

IFC’s Social Rebrand: Slightly Off Social

The IFC Network needed a social rebrand to remain culturally relevant. To align with IFC’s tagline, “Always on, Slightly Off,” the rebrand focused on staying on trend while adding a unique twist. Jeannine led the rebranding effort, collaborating with the social agency, Glow, to position IFC as a brand with a delightfully strange and irreverent perspective on current events. By leveraging our extensive show content from Portlandia, Brockmire, Documentary Now and more, the team created custom memes, clever tweets, and relatable videos that poked fun at everyday trends and the ongoing political circus. The goal was to engage audie,nces on social platforms and make them laugh. This shift in strategy resulted in a significant increase in impressions, video views, engagements, and new followers.

A man with dark, curly hair holding a film camera, with one eye closed, seemingly taking a portrait shot. The camera is labeled "Panavision." The image has a retro style, with text overlay explaining that portrait mode was once used in photography.
Scene from a documentary showing two men. The man in the top part of the image has long hair, a beard, and is looking into the camera with the caption "Hey." The man in the bottom part of the image is wearing a red and blue bandana, adjusting his headgear, with the caption "What?"
A woman sitting outdoors at a table with a glass of wine, a wine bottle, and a vase with a red flower, while another person approaches in front of a park with trees.
Person wearing a shower cap holding a framed portrait of a woman, blue background with floral pattern, text reads 'Happy Mother's Day Isn't She Gorgeous?'.

A witty rebrand that filled fans cups with slightly off laughter.

A witty rebrand that filled fans cups with slightly off laughter.

LET'S MAKE MAGIC TOGETHER